BORN FROM FRUSTRATION.
CRAFTED WITH OBSESSION.
For too long, textured hair — from loose waves to tight coils — was seen as “problematic”, something to smooth, to tame. Luxury and beauty often neglected, ignored, even erased it. CURLTURES overturns the standards: curls are no longer a flaw, nor a burden to “accept”. They command attention, they captivate, they become objects of desire, privilege, and signature, across all genders and origins.
"I always found the textured-hair world too girlish and short of sophistication. I was craving attitude, bold, genderless products able to elevate curls with the precision and artistry they deserve. CURLTURES speaks to the sleek, the high-maintenance, the overdressed, the unapologetic. To those who already know their worth."
Priscilla Rossi, co-founder
OUR BELIEF
Textured hair isn’t a problem to fix, it’s a statement.
An object of desire only the lucky are given.
OUR MISSION
Elevating textured hair to the standards of excellence it has always deserved.